Website Maintenance – Should it be outsourced?
Should you outsource it or do it yourself? What types of website maintenance packages are available and which are right for you?
A staggering 90.63 percent of online content receives no traffic from Google. It’s a disturbing statistic, given how critical online visibility is in today’s increasingly digital business space.
If you can’t attract traffic to your business website, then you’re missing out more than you know. Ecommerce sales in the US alone will surpass the $740 billion mark by 2023. Now’s the time to get your website in the 9.37 percent group that receives traffic.
One sure way is to outsource website maintenance. There’s no doubt that top-notch website support and maintenance are the keys to a successful business website. And in 2021, outsourcing these services is the way to do it.
If you’re not yet convinced, we’ve prepared a comprehensive post on the importance of hiring website support services for your business.
What Does Website Maintenance Entail?
Website maintenance involves regularly checking your business website for any errors and issues that might be affecting its performance and fixing them. It entails keeping your website updated and relevant at all times.
Website maintenance must be done consistently for your website to stay healthy and enhance traffic growth. The ultimate goal is to boost user experience (UX), hence attracting and retaining customers.
Because website experience doesn’t usually present immediate problems, it’s easy for small businesses to shelve it. However, neglecting to monitor your website regularly will inevitably affect its performance over time, and your business will suffer.
Why Should You Outsource Website Maintenance?
Outsourcing website maintenance entails contracting out the business process to a third party instead of staffing it internally. It’s a common practice among businesses of all sizes. Here are several benefits of doing so.
It Helps Keep Your Costs Down
Arguably the most powerful motivation for outsourcing your website maintenance needs is the amount of money you save by doing so. Opting for in-house development entails hiring employees and providing the training and resources they need to function. And for every full-time employee you hire, there’s the added expense of healthcare, unemployment insurance, vacation time, and other costs.
When you opt to outsource professional website help, you don’t need to worry about any of these costs. Besides, outsourcing companies generally offer more competitive prices compared to full-time IT professionals.
Outsourcing Saves You Time
One of the primary challenges of maintaining a company website is that it can be a time-consuming affair. In most cases, business owners or marketing directors simply don’t have the time required to keep up with it. That’s especially the case when you have many other essential deadlines you need to meet.
Outsourcing WordPress support services or Shopify support services helps you stop bouncing between business tasks. You no longer have to keep bending your schedule to accommodate short timeframes.
You also save time on hiring and onboarding in-house IT professionals. And when a new technology on website maintenance hits the scene, you don’t need to worry about training your team about it. Outsourced developers can immediately deliver the needed end product.
You Get to Leverage Their Expertise
If you’re outsourcing web maintenance, it’s highly likely that your expertise isn’t in web technology. Chances are you’re not up to date with the latest changes in the web management world.
Instead of guessing your way through such essential tasks, why not take advantage of the vast array of expertise that an IT agency brings? This expertise will not only optimize the performance of your website but also improve your business in general.
Outsourcing Can Boost SEO and Grow Customer Traffic
Google and other search engines constantly update their algorithms. That keeps the competitive landscape in flux at all times. If your website doesn’t keep up with the most recent trends in SEO, you’ll start to lag behind.
Outsourcing web maintenance means you always have someone keeping track of your website’s progress. They can help maintain your blogs and offer recommendations on what you need to do to optimize your website investment.
It Enhances Risk Management
Some companies are wary of outsourcing business tasks to unknown companies, believing it would expose them to greater risk. That’s a big misconception.
In reality, top IT companies prioritize their reputation in the industry as doing so is vital for long-term business relationships. Besides, when you outsource website maintenance to professionals, you’re actually reducing the risks associated with having the task done by an in-house team that might lack competence in that area.
In an era where cybercrime is a real threat to businesses, you can’t afford a breach in your systems. Partnering with a company that has seasoned IT experts should be part of your risk management strategy.
You Gain Staffing Flexibility
As your business grows, you’ll need to scale your company website. Doing so is a lot easier when you outsource tasks.
Because when you first have an idea, you develop a minimum viable product (MVP). That entails collecting customer feedback, scaling your project, and then pivoting when required. That process needs a large team.
During the initial stages of your project, there’s a lot of work. You may need web developers, web designers, and project managers. Outsourcing some or all of these tasks makes sense.
Later, you’ll need a website maintenance team. Unless you want to hire a full-time in-house programmer to take care of this task, you’ll want to consider outsourcing as well.
When the time comes for further web development and scaling, your outsourced team will have no problem adjusting.
You Get to Focus on Your Core Competencies
While it’s crucial to develop and maintain a business website, there are other aspects of your business that may require even more attention. As a business owner or marketing executive, your highest and best of time is to develop and drive your company and strategy.
Depending on the expertise you have in IT, you may often spend more time than it’s worth trying to remember how to do certain web maintenance tasks. That’s time you could be spending on other essential aspects of your business.
Outsourcing your web maintenance needs to an expert frees your time to focus on what you should be doing. While the pros handle the technical aspects of your IT, you have ample time to build your brand, conduct market research, look for investors, or provide more value with the services or products you offer.
Ensure Top End-User Experience
When you outsource website maintenance, you get to create a memorable digital experience for visitors to your site. Any changes made to your site during regular maintenance tasks enhance your site’s visibility. They also improve your website’s load time, which customers love.
You Get to Develop Your Internal Staff
If you already do possess an in-house IT team, outsourcing web maintenance can still be beneficial in developing your team. That’s because a dedicated IT firm may have specialized skills that your staff doesn’t possess. After all, the IT sector evolves rapidly, and keeping up with these changes is not always easy for small businesses.
On-site IT outsourcing, which entails bringing in IT specialists to operate in your organization, can provide your company with experts with the skills you need. In this arrangement, your existing IT team works beside the contractors you outsource services from, which helps them acquire the IT maintenance skills you need.
Your Overall Profits Improve
All the benefits we’ve listed above end up improving your business’ profits over time. When you save time in business by outsourcing tasks instead of going through the process of hiring and training them, you’re saving money. Moreover, the affordable costs of hiring a third party to maintain your website as compared to hiring an in-house team also means more savings for your business.
A top-notch user experience also means that customers will love coming to your site, which boosts the chances of conversions. And since you’re working with the best talent, things get done faster and more efficiently.
Outsourcing Your Website Maintenance Can Elevate Your Business
Keeping your business website’s performance at peak levels is essential to boosting your clients’ digital experience. That’s why you need to invest in regular website maintenance. The most efficient and affordable way to go about is to outsource website maintenance from a provider you can trust.
Are you interested in reliable website maintenance services for your business? Please, contact us today for a quote.